STAYING CONNECTED PART 2: ... Social Media Content Strategy During COVID-19

HOST: Kristi Valenzuela  •  FEATURING: Tim Fisk

Social Digital Strategies During COVID-19

REVIEW YOUR PRE-PROGRAMMED CONTENT

1. If you have pre-programmed content, review and make sure it's relevant during COVID-19. Most likely, you can keep the content you had scheduled, but change the tone of the message in the caption to be relevant during this time.
2. Remove if not appropriate during COVID-19.

VIDEO CONTENT

1. Salon Owner - post weekly - be relevant to COVID-19, but hopeful, grateful, and looking forward to coming back.
2. Team Videos - "Miss You", can't wait to see you when we're back!

VIDEO TUTORIALS

1. How to videos - tips for caring for your hair, nails, skin at home
2. Kid's styling videos
3. Engage your audience - offer chance to win, etc.
4. Create an "ASK YOUR STYLIST" live event once a week. Answer questions salon guests have about their hair, etc.  (ASK YOUR NAIL TECH, MASSAGE THERAPIST, SKIN THERAPIST).

HAVE FUN - BE YOURSELF - SHARE KINDNESS

Can you do us a favor? Please go to our private group on FACEBOOK - Summit Salon Community - let us know what you liked about the video!  https://www.facebook.com/groups/summitsaloncommunity/

Not a member of our private FACEBOOK GROUP yet?  We want to meet you - find us on FACEBOOK, request to be part of the group!  We will see you soon! https://www.facebook.com/groups/summitsaloncommunity/

STAY UPDATED on COVID-19 helpful resources and documents - go to: https://www.summitsalon.com/get-prepared