Learn how to increase the number of salon guests purchasing products from YOUR SALON rather than shopping online or in competitive professional beauty stores!
Included in this course: Downloadable worksheets, and assessments
Module 1: The Triple Win
A core principle at Summit is our win, win, win filter. To achieve success, our actions must produce a benefit for 1. Salon Guest 2. Salon Team 3. Salon Company.
Module 2: Conquering Retailphobia
Understand why sales can make us nervous. Overcome feeling pushy by learning a few scripts that help build confidence, and engage in product conversations.
Module 3: The Guest Retail Experience Timeline
Learn how to start the "retail conversation" before the guest comes in through social media, then keep it going through the actions of our front desk and service provider team.
Module 4: The 12-types of Buyers
Learn each buyer type and identify their verbal and non-
verbal clues. Discover how to engage the customer in a conversation using their retail love language.
Module 5: Monthly Retail Assessment
Salon owners, discover a monthly 15 point checklist is divided into 3 main categories: SALES MINDSET, TEAM CONFIDENCE, GUEST ENGAGEMENT.
Module 6: Sales Mindset
Strategically set up your monthly sales plan, make sure you have adequate inventory, monitor your weekly progress, set up attractive signage, and plan individual 1:1 meetings.
Module 7: Team Confidence
Elevate them's confidence by implementing new-hire training, creating a product spotlight during team meetings, creating scripting, communicating offerings, and closing verbiage.
Module 8: Guest Engagement
Engage the 12-buyer types, give hands-in hair lessons, pre-plan client contests, implement a loyalty program, and step up your social media game.
Initial Membership to this course is for 1 full year with discounted renewal rate of only $49.00 each year after. Members can cancel membership at any time.